Thu, Jul 11
|North End Taproom
Beer & Branding – Kickoff Event
Beer & Branding is a unique two-part event where designers work with local home brewers to ideate, brew, and design a branding package based on a secret brewing ingredient.
Time & Location
Jul 11, 2024, 6:00 PM – 9:00 PM
North End Taproom, 150 W 32nd St, Charlotte, NC 28206, USA
About
In collaboration with NoDa Brewing Company, AIGA Charlotte is proud to present the return of Beer & Branding!
At this unique two-part event, designers work with local home brewers to ideate, brew, and design a branding package based on a secret brewing ingredient. This all starts with our event Kickoff on July 11th, and culminates in a brewing and design competition where attendees will select their favorite beers and branding packages at our Showcase Night!
Since the Kickoff serves as the first official meeting for designers and brewers, sign up and attendance are mandatory for participation.
PLEASE NOTE: For teams, only one ticket purchase and one member's attendance is required. From there, the objective is to inspire the local beer and design community with a united naming, branding package, and beer product, all while keeping in mind the following aspects: the beer style, the top-secret ingredient, the local culture, and the community.