Cheerwine and NoDa Brewing Company Introduce Cheerwine Ale
February 13, 2023
SALISBURY, N.C. (February 13, 2023) – Two of North Carolina’s most popular family-owned beverage companies are giving Carolinians something to ‘cheer’ about when Cheerwine Ale hits retailers’ shelves today.
Cheerwine, the iconic 106-year-old cherry soda from Salisbury, N.C., and popular Charlotte-based brewery NoDa Brewing Company’s Cheerwine Ale (5.2% ABV | 18 IBUs), is a crisp, refreshing wheat ale infused with the South’s favorite cherry soda.
“Cheerwine makes the perfect ingredient in food and beverages because its unique cherry flavor complements so many different tastes,” says Joy Ritchie Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “For years, people have incorporated Cheerwine into barbecue sauces, cocktails, desserts and more, and now we’re adding beer to that list.”
Cheerwine Ale, which is great for craft beer novices and experts alike, is a smooth-drinking, well-balanced brew with a perfect amount of Cheerwine that doesn’t overpower the beer’s flavor. Cheerwine Ale will be part of NoDa Brewing Company’s year-round lineup.
“Cheerwine and NoDa are synonymous with North Carolina, and both our fan bases have fond memories of enjoying our beverages during their most cheerful times - from summer vacations to the holidays and all points in between,” says Jacob Virgil, director of strategic development for NoDa Brewing Company. “Similarly, Cheerwine Ale can be enjoyed year round - it’s an approachable craft beer perfect for all occasions. We’re excited to bring fans the perfect marriage of these two North Carolina staples.”
“Like Cheerwine, NoDa is an iconic Carolina original. As one of Charlotte’s first craft breweries, it’s a classic brand led by passionate people and the perfect partner to produce a Cheerwine-infused beer,” says Harper.
Cheerwine Ale, which comes in 16 oz. four-pack cans, is now available at select North Carolina retailers. It’s also available on draft at a number of Charlotte and Triangle restaurants and bars, as well as the brewery’s Charlotte and Chapel Hill taprooms.
Over the coming weeks, Cheerwine Ale will roll out in additional North Carolina retailers and throughout South Carolina.
For more information, please visit: nodabrewing.com/cheerwine.
Cheerwine: Uniquely SouthernCreated in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 106-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and cheerwine.com. For more information, follow Cheerwine on Facebook at facebook.com/cheerwine or on Twitter and Instagram @drinkcheerwine.
NoDa Brewing Company
With a collective passion for home brewing and exemplary craft beer, Suzie Ford (President & Co-Founder), Todd Ford (Vice President & Co-Founder), and Chad Henderson (Head Brewer & Co-Owner) teamed up in 2011 to create NoDa Brewing Co, a craft brewing identity that would connect to and grow alongside their beloved city of Charlotte. In 2014 NoDa Brewing Co.'s Hop Drop N Roll IPA won gold in the IPA category at the World Beer Cup, putting NoDa Brewing Co. on the map. Today you can find NoDa Brewing Co. in all major retailers, and local bars and restaurants throughout the Carolinas. For more information visit nodabrewing.com or follow them on Instagram and Twitter @nodabrewing and at facebook.com/NoDaBrewingCompany.
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Media Contacts:
Hank Sforzini
615-972-9462
Cody Nations
704-900-6851
